Privacy Policy | Morpho Water

Last updated: [DATE]

1. Introduction

[COMPANY LEGAL NAME] ("Morpho Water," "we," "us," or "our") respects your privacy. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the rights you have regarding your information when you visit [WEBSITE URL] or purchase our products.

2. Information We Collect

Information you provide: name, email address, shipping and billing address, phone number, and order details when you make a purchase, create an account, or subscribe to our mailing list.

Payment information: payment card details are collected and processed by our payment provider(s). We do not store full payment card numbers on our systems.

Automatically collected information: IP address, browser type, device information, pages visited, and referring URLs, collected through cookies and similar technologies.

3. How We Use Your Information

We use your information to:
- process and fulfill your orders and provide customer support;
- send transactional communications (order confirmations, shipping updates);
- send marketing communications where you have consented, which you may opt out of at any time;
- improve our website, products, and services;
- detect, prevent, and address fraud or security issues; and
- comply with legal obligations.

4. Cookies and Tracking

We use cookies and similar technologies to operate the website, remember your preferences, analyze traffic, and support marketing. You can control cookies through your browser settings. Some features may not function properly if cookies are disabled. [If you use a consent banner, describe it here.]

5. How We Share Your Information

We do not sell your personal information. We share it only with:
- Service providers who help us operate our business (e.g., e-commerce platform, payment processors, shipping carriers, email and analytics providers);
- Legal and safety recipients when required by law or to protect our rights; and
- Business transfers, in connection with a merger, acquisition, or sale of assets.

6. Third-Party Services

Our website relies on third-party services, which may include [e.g., Shopify for commerce, a payment processor, email/marketing tools, and analytics providers]. These providers process your information under their own privacy policies.

7. Data Retention

We retain your personal information for as long as needed to fulfill the purposes described in this policy, including to meet legal, accounting, or reporting obligations.

8. Your Rights

Depending on your location, you may have the right to access, correct, delete, or port your personal information, to object to or restrict certain processing, and to withdraw consent. To exercise these rights, contact us at [PRIVACY EMAIL]. We will respond as required by applicable law.

For California residents (CCPA/CPRA): you have the right to know, delete, and opt out of the "sale" or "sharing" of personal information. We do not sell personal information.

For EU/UK residents (GDPR): our legal bases for processing include performance of a contract, your consent, our legitimate interests, and compliance with legal obligations. You may lodge a complaint with your local data protection authority.

9. Data Security

We implement reasonable technical and organizational measures to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our website and products are not directed to children under [13/16], and we do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.

11. International Transfers

Your information may be processed in countries other than your own, including [COUNTRY]. Where required, we use appropriate safeguards for such transfers.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes are effective when posted with an updated "Last updated" date.

13. Contact Us

[COMPANY LEGAL NAME]
[MAILING ADDRESS]
[PRIVACY EMAIL]